Personalisation
Can I personalise a campaign?
Yes you can. This is how you add your recipients personal data into your email content. You can also personalise your emails with custom field data.
First Name -
[firstname,fallback=your content here]
- Example: Dear [firstname,fallback=Customer], would produce “Dear John,” or if there was no name in your database, it would produce “Dear Customer,“.
Last Name -
[lastname,fallback=your content here]
- Example: Dear [lastname,fallback=Customer], would produce “Dear Smith,” or if there was no name in your database, it would produce “Dear Customer,“.
Full Name -
[fullname,fallback=your content here]
- Example: Dear [fullname,fallback=Customer], would produce “Dear John Smith,” or if there was no name in your database, it would produce “Dear Customer,“.
Email address -
[email]
- Example: Dear Customer, your email address is [email], would produce “Dear Customer, your email address is john@smith.co.uk“.
Custom fields -
[customFieldName,fallback=your content here]
